We strive for perfection.
Ridge Carbon wheels were born from the harsh testing terrain of the North East of England and Scottish Highlands and Borders. What began as a search for an affordable carbon wheel set and the love of mountain biking turned into a passion for a wheel set that a rider wants. In 2017 more riders joined the Ridge Revolution including Becky Cook taking the wheels around the world from Rotoura in New Zealand to Snow Mass Village in Colorado in the EWS World Enduro Series proving that they were a highly durable responsive wheel set landing her an overall 9th place in the Series.
Designed for visual storytelling
Ira Theme - Described by one of our merchants as “bloody amazing,” Ira is perfect for high volume retailers who favour a clean and minimal aesthetic. Iteratively designed and developed since 2015, it’s the perfect foundation for your next project.
Ira is all about big beautiful grids of editorial photography. Its modern grid-based design is perfect for retailers with medium to large product catalogues. Its design system is characterized by modular interlocking sections that give just about every page a sense of visual consistency.
More flexible than flexible.
Ira has been designed to look great on tablet, mobile and desktop devices, adapting to your customer's point of view. Add and rearrange dynamic sections on your homepage that push your products front and centre, letting customers get a detailed and intimate look before they buy them.
Create clear pathways for customers to get to know your store and guide them to the checkout with features like large mega menus, quick shop buttons to add products directly to the cart, and integrated product reviews to grow confidence.