In an ever-changing world, we like to hang on to a few fundamental values. We love to design and to create beautiful collections for little people. But we also care out where our cotton comes from, who makes our clothes, who sells them and who wears them.
Our beautifully soft cotton is 100% organic and our clothes are made in a small number of factories which adhere to fair labour practices (see more about our certification below). We work with hundreds of small independent retailers across the UK and further afield and we care about providing them with the best possible service we can - we want to support vibrant high streets in our towns and cities. And finally, we hope (and we are told) that the design and quality of our clothes means that they can be passed from baby to baby and child to child again and again.
In an increasingly global world, we think the small local things are important: the chat with the shopkeeper; the children playing in the park; the cup of tea with a neighbour. These simple things are like threads that are woven together into the fabric of day-to-day life and we don’t want to lose sight of them.
At Pigeon, we don’t want to grow huge, we just want to do what we love doing, working with people we like, in a way that has a positive impact wherever possible.