The Brief

The Cannon Run

Luxury car holiday company, The Cannon Run, approached 1HUTCH to migrate their site from WordPress to Shopify. Their old website no longer aligned with their premium brand, and it was time for an upgrade. It was old and slow and made it hard for The Cannon Run to their experiences seamlessly as they had an issue with exports and data being stored in the wrong places. The brief? A fast, high-performing site capable of handling videos, a deposit system via app installation, a solution to the issues they had with exports and data storage and seamless email marketing integration.

Shopify Store Development

The Cannon Run wanted a complete overhaul of their website, and we migrated them to Shopify 2.0 to handle the heavy demands of their video content. They needed a platform that could not only showcase their luxury car experiences but also capture detailed product information from their customers. We implemented a system allowing customers to either pay in full or make deposits and streamlined their entire payment process for an effortless and efficient user experience.

App Installation

The Cannon Run wanted to enhance their user experience with some key features, so we installed a countdown app to build excitement for their upcoming car holidays. We also implemented Shopify’s deposit system, allowing customers to conveniently secure their bookings with a deposit and pay the balance later, making the booking process smooth and user-friendly.

Email marketing and on-going support

As part of our ongoing partnership with The Cannon Run, 1HUTCH provides continuous website maintenance, ensuring smooth functionality with regular bug fixes, banner updates, and new product additions. We also manage their email marketing campaigns, keeping their audience engaged with event updates, payment reminders, availability announcements, press releases, and product sales—all tailored to keep their customers informed and excited about what's next.

A High-Performance Website Built for Speed.

At 1HUTCH, we exceeded expectations for The Cannon Run by delivering a website that reflects the thrill and prestige of their automotive events. From streamlined navigation to impactful visuals, we ensured a seamless and engaging user experience. We continue to work closely with them, offering ongoing support and updates to help grow their online presence and engage their community. Our partnership with The Cannon Run is something we value, and we’re proud to be part of their exciting journey.

The Testimonial

Working with the team at 1HUTCH has been a pleasure! They have fantastic knowledge of their sector and have transformed the way our business works, allowing us to become more productive and profitable! The team are always on hand to support and assist, they are a fantastic extension of our team!

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