1HUTCH Shopify Blog

The latest statistics show that Facebook continues to reign strong as the king of social media, with 3.03 billion active users in 2023. That means that nearly two out of every three of the 4.89 billion social media users across the world are active users of Facebook. 

Millions of people selling online, in-person, and across borders use Shopify to power their businesses every day. From a tiny Main Street shop to a multinational online retailer, Shopify has solutions for businesses of every size and structure.

The busiest shopping holiday of the year is almost here, which can only mean one thing: It’s time to polish off your social channels and start promoting your Black Friday deals.

Hiring an ecommerce agency is a huge step for any store owner—but it doesn’t have to be a scary one. There are a wide array of options for partners who can help build your app, launch your store, or reach more customers.

TikTok is now the third-largest social network in the world. And while the app is known to be popular among Gen Z and Gen Alpha users, usage is growing across other demographics: Boomers reported a 164% increase in TikTok use between January and May 2023.

Businesses of all kinds start blogging as a way to build up a long-term audience. But the reverse is also happening, with more and more bloggers starting businesses as an extension of their blog. And it makes sense.

Selling online has unlimited potential. You sell products or services to anyone, anywhere, and grow a profitable business with as much (or as little) involvement as you wish.

The Instagram algorithm is a set of instructions for how and when to display certain content to any individual user. The algorithm considers hundreds of factors such as user history, location, profile, device, trends, relevance, popularity, etc.

Are you dreaming of building your own business or simply looking for ways to make extra money on the side? 

Getting to know your audience is one of the most important parts of growing a business, and it can be as easy as sending a single email with a well-structured survey. 

Video marketing is the practice of using online videos to promote a business, brand, or product. This digital marketing approach is an increasingly popular addition...

Today’s retail market requires A+ customer service, but getting it right comes down to more than help desk software and call scripts.

Building a website can be both the most exciting and the most daunting part of starting a new business. It means diving into a new world of possibility...

When Shopify was started in 2006, it was a novel product with a novel idea: to provide the best commerce tools in the world to all merchants of all sizes, to make commerce better for everyone...

As TikTok’s popularity continues to boom, more and more people are heading to the app to see what’s hot in fashion, music, food, art, and more. 

There is always something new going on in the world of marketing: an update to Google’s ranking algorithm, a game-changing feature that makes a familiar social media platform feel fresh again, or a new way to connect with customers.

Effective marketing showcases your product or service to the right people: potential customers and your current customer base. The result? Brand awareness, leads, referrals, and sales. Sounds great, right?

Inbound marketing is essentially a strategy (comprising various tactics) that draws your target audience into your business. Increasingly, inbound marketing has gained favor with small businesses and ecommerce vendors, because...

On Oct 18, 2022, Shopify launched Shopify Flow. Now you can schedule automations and fetch customer, order, and product data. These capabilities enable brands to automate even more tasks and processes than ever before.

High levels of stress can impact sleep and lead to more serious mental health issues. Learning how to deal with stress is an important skill for every entrepreneur.

Coming up with Black Friday email campaigns can be overwhelming. Not only do you have to make sure all the puzzle pieces fit together and that you’re starting things at the right time (some brands start their offers more than two weeks before the actual event), you also have to think about Black Friday content and subject lines. Here are some examples of the best Black Friday email campaigns to get your creative juices flowing—even better, all of these can be scheduled and automated via Shopify Email so you can sit back and relax. 8 inspirational Black Friday email campaigns 1. The...

Every online store wants to increase traffic and conversions. But even after you’ve put together a basic strategy it can still be challenging to decide which marketing tactics you should try. That’s why we put together an overview of effective marketing tactics and ecommerce tools, along with ideas to help you implement each approach. The ideas run the gamut from straightforward acquisition to generating more repeat purchases from your already existing customer base. Try to implement one of these ideas every day for the next few weeks. On the last day of your sprint, take stock and figure out which tactics...

Over the past several years, interest in quick ways to make money online, from the comfort of our homes, is on the rise. The magic of the web is that it’s a powerful sales channel, marketing network, and community hub all in one—plus so much more. There are many creative ways to make money fast online beyond filling out surveys and selling used goods on marketplaces. That said, some side hustles are better suited to the laptop lifestyle than others. In this idea guide, we’ll break down the pros and cons of 30 of the top online money making ideas. 1. Sell stuff online One of the best...

From low-cost tools for marketing and design, to website and ecommerce solutions, to crowdfunding platforms, there have never been more resources for people interested in starting a new business venture.

An ecommerce business is any business that buys and sells goods or services over the internet. Ecommerce business's will digitally transfer money and data to execute these online transactions.

It was a 1HUTCH staff outing this year for The Cannon Run’s, Spring Break. Managing Director Neil, Production / Creative Lead Ash and Sales and Marketing...

Relevance is at the heart of effective marketing. The right message, to the right person, at the right time—pick three. Otherwise, your marketing will miss the mark. And what entrepreneur has time for that?

In this list, you’ll find 17 things to sell online in 2022 that will activate new business ideas—or maybe give you an idea for a great product to add to your existing online store.

According to a recent survey, 88% of marketers feel that a distinct brand voice helps their business create better connections with customers...  

The best time to post on Instagram is early in the morning on a Saturday or Sunday. Later’s analysis of 35 million global Instagram posts has boiled this information down to a very specific timeframe...

To succeed in ecommerce, it’s essential to look up from the computer and see the world through your customers’ eyes.Shopping has become more than a transactional activity for consumers.

In 2019, Charli D’Amelio was just a high school student who started posting videos on TikTok of herself dancing in her bedroom and the school bathroom. Now, she’s among the platform’s most-followed...