1HUTCH Shopify Blog

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How to Save Entrepreneurship

How to Save Entrepreneurship

What if you woke up tomorrow and all the music was gone? Imagine the richness stripped from the planet. Would it be the end of the world?
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Need Traffic? Here's How to Get Visitors to a New Website (Even If You Don't Know Where to Begin)

Need Traffic? Here's How to Get Visitors to a New Website (Even If You Don't Know Where to Begin)

Maybe you’ve invested time and effort in setting up your store and tweaked everything for launch, only to open up shop and wonder where all the traffic is. 
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The Cost of Being the Boss: What Business Owners Spend in Their First Year

The Cost of Being the Boss: What Business Owners Spend in Their First Year

Many entrepreneurs start their business with little more than a dream and a shoestring budget. 
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GAP store

Gap to close all stores across UK and Ireland and move online-only

The UK high street has been devasted by the losses of Debenhams, Arcadia and now Gap in the last 12 months.
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Learning From the Past: 10 Common Mistakes to Avoid When Starting a Business

Learning From the Past: 10 Common Mistakes to Avoid When Starting a Business

Mistakes are often taboo in society. We’re told to cover up mistakes or blame them on other people, doing everything we can to separate ourselves from the awful burden of doing something wrong. 
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Product Line Extensions: What They Are, Examples, and Tips for Forming Your Strategy

Product Line Extensions: What They Are, Examples, and Tips for Forming Your Strategy

Line extensions refers to the process of expanding an existing product line. This is when a company with an established brand introduces additional items in a product category. 
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person growing plants

A Thank You Goes A Long Way: 6 Creative Ways to Say Thanks for Customer Purchases

Showing sincere appreciation is one of the easiest ways to build a closer relationship with buyers as they move through your customer journey map.
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instagram ads

A Complete Guide to Instagram Advertising in 2021

If you’ve ever posted anything on social media as a small brand, you know how often it feels like you’re talking into a void. Too often, no one responds. No likes, comments, retweets—you get the idea.
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person catching butterflies on a field drawing

No Inventory? No Problem: 13 Low-Investment Small Business Ideas

These low-investment small-business ideas make a great entry point for beginners, bootstrappers, or anyone with a busy schedule and let you pick up a side business without having to drop everything else.
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Recover Lost Sales: 16 Amazing Abandoned Cart Emails (And What You Can Learn From Them)

Recover Lost Sales: 16 Amazing Abandoned Cart Emails (And What You Can Learn From Them)

Let’s say you’re running a successful store. You’ve figured out inventory, you’ve got a healthy amount of traffic, and your customers are raving about your products. Have you covered all your bases?
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Get Seen on IG: 370+ Top and Trending Instagram Hashtags to Increase Likes and Follows

Get Seen on IG: 370+ Top and Trending Instagram Hashtags to Increase Likes and Follows

Using the right Instagram hashtags can help you extend your reach, engage your audience, boost your brand, and even please the Instagram algorithm.
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Our Image of an Entrepreneur Desperately Needs an Update

Our Image of an Entrepreneur Desperately Needs an Update

"Young people are just smarter," Mark Zuckerberg infamously said to 650 aspiring entrepreneurs at a Y Combinator Startup School event in 2007. His logic was straightforward—young people lead simpler lives, so they're able to focus on big-picture problems. Now that Zuckerberg is in his thirties, I'm not sure he'd still agree—in fact, I'm confident he wouldn't.
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Reach the right shoppers at the right time with Shopify's Google channel

Reach the right shoppers at the right time with Shopify's Google channel

Today’s shoppers are researching and searching for products in more ways than ever before, across multiple platforms and devices. And every day, hundreds of millions of them use Google to search for the products they want and need.
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The 5 Challenges of Entrepreneurship (and How to Thrive)

The 5 Challenges of Entrepreneurship (and How to Thrive)

We’ve all seen the cliché entrepreneurship cover story: A founder starts a business, it becomes an overnight success, they scale fast, and so does their bank account. Their rags-to-riches story makes it all look so easy, doesn’t it?
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How to Market a Product: 10 Highly-Effective Ways (2021)

How to Market a Product: 10 Highly-Effective Ways (2021)

There are tons of marketing tactics out there. But an eclectic mix of tactics, no matter how creative, doesn’t make for a compelling marketing strategy. The different tactics and channels that work best will be those that fit both your product and your business model.
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A Picture Is Worth a Thousand Sales: How to Take Gorgeous Product Photos for Beginners

A Picture Is Worth a Thousand Sales: How to Take Gorgeous Product Photos for Beginners

The perceived value of your products and the trustworthiness of your brand are often judged based on the quality of your visual presentation. That means having high-end, beautiful product photography can go a long way.
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The Real Post-Pandemic Boom: Mom Entrepreneurs

The Real Post-Pandemic Boom: Mom Entrepreneurs

“Moms do whatever it takes to get things done. But we live in a constant state of guilt. Balancing it all—it’s tough,” says Pina Romolo, founder of Piccola Cucina, and mother of two. 
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How to Choose the Best Domain Name | 1HUTCH

Stuck on a Domain Name? Here’s How to Pick a Memorable One Without Breaking the Bank

A domain name is more than a digital address where people can find you online. It’s how you express your identity and build a brand. But choosing a memorable domain name for your business takes some consideration. 
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16 Best-in-Class Examples and Why They Work | 1HUTCH

16 Best-in-Class Examples and Why They Work

When designing an online store, a lot of focus goes into the homepage—after all, it’s the first thing visitors see when they arrive. But the real goal of any ecommerce website is sales, and there’s no way you’ll achieve that without stellar product...
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Strategies for Finding Your First Profitable Item | 1HUTCH

Find a Product to Sell: 12 Strategies for Finding Your First Profitable Product

One of the biggest challenges aspiring entrepreneurs face is finding profitable, trending products that will sell, whether it’s a single product or a full product line that occupies a niche in a market.
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Strategies for Finding the Ideal Price for Your Products | 1HUTCH

The Price Is Right: 13 Strategies for Finding the Ideal Price for Your Products

Setting the right prices for your products is a balancing act. A low price isn’t always ideal, as the product might see a healthy stream of sales without turning any profit (and we all like to eat and pay our bills, right?). 
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What Should You Post on Instagram? | 1HUTCH

What Should You Post on Instagram? Here Are 20 Ideas to Spice Up Your Feed

But the story is always the same: owners sign up for an Instagram account and create their profile, but then they hit a hurdle, they’re not sure what exactly they should post.
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How to Upsell and Cross-Sell on Your Online Store | 1HUTCH

Take the "Selling" Out Of "Upselling": How to Upsell to Customers and Improve the Shopping Experience

Upselling—the art of suggesting upgrades to a purchase—can help you grow your average order value (AOV) with relatively little marketing effort. These customers are already interested in your brand and products. 
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10 Milestones to Hit in Your First Year of Business | 1HUTCH

Sink or Swim: 10 Milestones to Hit in Your First Year of Business

Starting a business, especially if you’ve ever worked a 9-5 job, can feel a bit like plunging into the middle of the ocean, not knowing where to find the nearest island—all without a life raft. 
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Growing Your Average Order Value On Your Online Store | 1HUTCH

Five Ways to Grow the Average Order Value of Your Online Store

Traffic to your site is high. Conversion rates are good. But then you spot another worrying trend: order values are consistently low. Average Order Value (AOV) is a useful—but ultimately imperfect—metric to monitor as you grow your business. 
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How to Prepare for Shipping Rate Changes in 2021 | 1HUTCH

How to Prepare for Shipping Rate Changes in 2021

It’s important to keep an eye on the costs of running your business, especially as they change. With the new year coming up, you can expect some changes to your shipping costs, which may factor into both your shipping strategy and pricing...
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How to Price Your Product | 1HUTCH

How to Price Your Product: What You Need to Know About Pricing Before You Launch

Pricing your products is one of the cornerstone decisions you’ll make, because it impacts almost every aspect of your business. Your pricing is a deciding factor in everything from your cash flow, to your profit margins, to which expenses...
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5 Pandemic Buying Habits | 1HUTCH

5 Pandemic Buying Habits That Are Here to Stay—According to Shopify Research

How much of “the new normal” is here to stay? Based on our research, buying habits, like everything else, have changed—maybe forever.
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The Consequences of Brexit On Ecommerce | 1HUTCH

The Consequences of Brexit On Ecommerce

As of January 1, 2021, businesses shipping goods from and to the United Kingdom will be subject to new regulations, customs, and duties resulting from Brexit, the UK’s January 31, 2020 departure from the EU.
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Shop Pay expands to Facebook and Instagram | 1HUTCH

Shop Pay expands to Facebook and Instagram

The way we buy the things we love has fundamentally changed. Today, social platforms are our digital mainstreet, and we form relationships with brands based on the online experience they provide every step of the way. 
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How Instagram's Algorithm Really Works | 1HUTCH

Inside the Instagram Algorithm for 2021: How It Works and Where to Shift Your Strategy

From SEO to social media, algorithms are often what determine who actually sees the content you publish and who doesn’t. As these algorithms change, yesterday’s marketing tactics might become less...
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ASOS buys Topshop, as part of a $364 million deal | 1HUTCH

ASOS buys Topshop, Miss Selfridge as part of a $364 million deal

British fast-fashion giant ASOS has bought Topshop, Topman, Miss Selfridge, and HIIT for £265 million ($364 million), it announced Monday.
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