Recent Shopify Blogs
Joshua Garner
10+ Affiliate Marketing Tips: How to Get People Buying Your Recommendations
Looking for a simple way to make money on the side? Affiliate marketing is a popular side hustle. People partner with brands, create unique affiliate links, and earn commission on any products they sell.
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Joshua Garner
10 Steps to Create a Newsletter That Grows Your Business
In reality, the line from consideration to purchase is never quite so straight. A potential customer might land on your page and find your product too expensive.
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Sam Cooper
What is Shopify Online Store 2.0 And Why Should I Migrate?
Shopify 2.0 adds a whole host of improvements, features and benefits which save store owners time while making it easier to make more money. Find out how!
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Joshua Garner
What Are Meta Descriptions and How Can I Write Effective Ones?
You’re working hard to market your company. You’re writing your product descriptions, optimizing your images, and mastering most of the other elements of effective search engine optimization (SEO).
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Joshua Garner
Black Friday Cyber Monday 2021: Data on $6.3 Billion in Sales
It was inevitable that Black Friday Cyber Monday would be a little different in 2020. The COVID-19 pandemic prompted a massive shift in how we shop and how merchants get their goods into the hands of customers.
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Joshua Garner
Shopify Is Eliminating the Climate Impact of Merchant Shipments Over BFCM
At Shopify, we believe climate change can’t be ignored. That’s why, for the second year in a row, we’re addressing the environmental impact of the global shopping weekend known as Black Friday Cyber Monday (BFCM) by counteracting the carbon emissions that come from shipping every single order on our platform.
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Joshua Garner
Psychological Pricing: What Your Prices Really Say to Customers
As consumers, we don’t actually know what things should cost. You might purchase a jar of discounted marinara sauce at an organic grocery store for $7.99, only to find that the regular shelf price of the jar is $5.99 elsewhere.
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1HUTCH
Finding Your Ideal Customer: How to Define and Reach Your Target Audience
In addition to providing products and services for customers to purchase, a major part of a retailer’s time is often spent getting the attention of those customers.
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1HUTCH
Kid-Powered Businesses: 12 Ideas for Future CEOs
Introducing youngsters to entrepreneurship early on is an age-appropriate way to draw lines between their interests and an infinite number of career options.
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1HUTCH
A Complete Beginner’s Guide to Selling on Amazon
Your online store is your home base, where you showcase your brand, connect with your audience and sell your products.
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Joshua Garner
How to Start a Subscription Business: A Brief Guide
I love convenience. I like my groceries delivered to my door every week and my dog food auto-replenished every month. Heck, I even want my favorite brands to surprise me with new products a couple of times a year.
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1HUTCH
Small Business Accounting 101: How to Set Up and Manage Your Books
However, as you know, small business owners often have a constant flood of satisfying milestones, coupled with expanding to-do lists. With your launch, you’ll need to get on top of the accounting tasks that come along with owning a store.
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1HUTCH
How to Sell On Etsy Successfully (While Maintaining Your Independence)
Etsy saw hockey stick growth throughout the COVID-19 pandemic. Now, more than five million sellers serve 90 million active buyers—up 50% year-over-year, from 60 million back in 2020.
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1HUTCH
Everything you need to sell worldwide: Introducing Shopify Markets
In 2020, worldwide retail e-commerce sales totalled $4.28 trillion USD. By 2024, that number is expected to grow by 47% to a staggering $6.3 trillion USD; it’s a massive pie that we want all of our merchants to enjoy a piece of.
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1HUTCH
Is Your Customer Acquisition Cost Sustainable? Benchmarks for Every Industry
You want as many new customers as possible, but at what cost? Spend too little and you miss out on sales; spend too much and you’re unprofitable. The math has to work for your marketing to work effectively.
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1HUTCH
Becoming a Sidepreneur: 9 Part-Time Business Ideas to Start In Your Spare Time
The path to entrepreneurship has many routes. Not everyone you see with a successful online business just quit their nine-to-five job one day and became profitable the next.
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1HUTCH
What's the Best Ecommerce Platform for Your Business? Here's How to Evaluate Your Options
While most people think their ecommerce platform is just a tool that lets them list products and accept payments online, a true ecommerce platform is much more than that.
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1HUTCH
How to Advertise on Snapchat: A Complete Guide for 2021
Knowing how to use Snapchat ads is becoming a staple for retail brands’ social media strategies. And if you want to get traction on Snapchat, it’s likely you’ll have to pay to play.
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1HUTCH Collaborator
Organic Marketing Ideas for Entrepreneurs on a Shoestring Budget
Interested in learning ways to increase your traffic and market a product without breaking the bank? Today we’re going to discuss some simple strategies that any entrepreneur can use to gain traffic to their store for free. The only thing you’ll need to invest is good old sweat equity.
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1HUTCH Collaborator
The History of the Shopping Cart
We’ve all pushed a shopping cart down the store aisle, and most of us have clicked a website’s “checkout” button starring the cart symbol—but have you ever paused to think about how that cart came to be?
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1HUTCH Collaborator
Share Your Story: How to Write an About Us Page (+ Templates and Examples)
They may go by different labels—“About,” “Story,” “Mission”—but these types of pages generally serve the same key purpose: to be the go-to page for a brand to say, “This is who we are.”
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1HUTCH
Email Marketing Metrics: How to Measure the Health of Your Campaigns
One of the most important steps is how to measure the success of your campaign and how to use this data to improve the next email you send to your customers.
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1HUTCH
Alexa, What Are Amazon’s Main Competitors? And Why Are They Successful?
This guide will look at some of Amazon’s top competitors in various areas, explaining what exactly makes them successful. Then we’ll take those lessons and look at how small businesses can also compete with the online retail giant.
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1HUTCH
Why Shop Pay Installments Is The Best ‘Buy Now, Pay Later’ Option For Your Business
With Shop Pay Installments, buyers have the flexibility to split their purchases into four equal, interest-free payments—with no additional, hidden, or late fees, and no impact to their credit scores.
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1HUTCH
12 Trending Products to Sell in 2021 (and Ideas for How to Market Them)
To succeed in ecommerce, you need three things: in-demand products to sell, the skills to market them, and the drive to succeed.
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1HUTCH
How to Save Entrepreneurship
What if you woke up tomorrow and all the music was gone? Imagine the richness stripped from the planet. Would it be the end of the world?
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1HUTCH
Need Traffic? Here's How to Get Visitors to a New Website (Even If You Don't Know Where to Begin)
Maybe you’ve invested time and effort in setting up your store and tweaked everything for launch, only to open up shop and wonder where all the traffic is.
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1HUTCH
The Cost of Being the Boss: What Business Owners Spend in Their First Year
Many entrepreneurs start their business with little more than a dream and a shoestring budget.
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1HUTCH Collaborator
Gap to close all stores across UK and Ireland and move online-only
The UK high street has been devasted by the losses of Debenhams, Arcadia and now Gap in the last 12 months.
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1HUTCH
Learning From the Past: 10 Common Mistakes to Avoid When Starting a Business
Mistakes are often taboo in society. We’re told to cover up mistakes or blame them on other people, doing everything we can to separate ourselves from the awful burden of doing something wrong.
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1HUTCH
Product Line Extensions: What They Are, Examples, and Tips for Forming Your Strategy
Line extensions refers to the process of expanding an existing product line. This is when a company with an established brand introduces additional items in a product category.
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1HUTCH Collaborator
A Thank You Goes A Long Way: 6 Creative Ways to Say Thanks for Customer Purchases
Showing sincere appreciation is one of the easiest ways to build a closer relationship with buyers as they move through your customer journey map.
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Recent Shopify Blogs