Recent Shopify Blogs
Sam Cooper
1HUTCH On Cannon Run Spring Break
It was a 1HUTCH staff outing this year for The Cannon Run’s, Spring Break. Managing Director Neil, Production / Creative Lead Ash and Sales and Marketing...
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Sam Cooper
Announcing New Customer Segmentation and Marketing Automation Tools—Plus 10,000 Free Emails
Relevance is at the heart of effective marketing. The right message, to the right person, at the right time—pick three. Otherwise, your marketing will miss the mark. And what entrepreneur has time for that?
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Joshua Garner
17 Trending Products to Sell Online in 2022
In this list, you’ll find 17 things to sell online in 2022 that will activate new business ideas—or maybe give you an idea for a great product to add to your existing online store.
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Joshua Garner
How to Create a Brand Voice as Unique as Your Business
According to a recent survey, 88% of marketers feel that a distinct brand voice helps their business create better connections with customers...
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Joshua Garner
The Best Time to Post on Instagram in 2022 (by Industry)
The best time to post on Instagram is early in the morning on a Saturday or Sunday. Later’s analysis of 35 million global Instagram posts has boiled this information down to a very specific timeframe...
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Sam Cooper
How to Build Memorable Ecommerce Customer Experiences in 2022
To succeed in ecommerce, it’s essential to look up from the computer and see the world through your customers’ eyes.Shopping has become more than a transactional activity for consumers.
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Joshua Garner
How to Make and Sell Merch on TikTok
In 2019, Charli D’Amelio was just a high school student who started posting videos on TikTok of herself dancing in her bedroom and the school bathroom. Now, she’s among the platform’s most-followed...
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Joshua Garner
10+ Affiliate Marketing Tips: How to Get People Buying Your Recommendations
Looking for a simple way to make money on the side? Affiliate marketing is a popular side hustle. People partner with brands, create unique affiliate links, and earn commission on any products they sell.
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Joshua Garner
10 Steps to Create a Newsletter That Grows Your Business
In reality, the line from consideration to purchase is never quite so straight. A potential customer might land on your page and find your product too expensive.
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Sam Cooper
What is Shopify Online Store 2.0 And Why Should I Migrate?
Shopify 2.0 adds a whole host of improvements, features and benefits which save store owners time while making it easier to make more money. Find out how!
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Joshua Garner
What Are Meta Descriptions and How Can I Write Effective Ones?
You’re working hard to market your company. You’re writing your product descriptions, optimizing your images, and mastering most of the other elements of effective search engine optimization (SEO).
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Joshua Garner
Black Friday Cyber Monday 2021: Data on $6.3 Billion in Sales
It was inevitable that Black Friday Cyber Monday would be a little different in 2020. The COVID-19 pandemic prompted a massive shift in how we shop and how merchants get their goods into the hands of customers.
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Joshua Garner
Shopify Is Eliminating the Climate Impact of Merchant Shipments Over BFCM
At Shopify, we believe climate change can’t be ignored. That’s why, for the second year in a row, we’re addressing the environmental impact of the global shopping weekend known as Black Friday Cyber Monday (BFCM) by counteracting the carbon emissions that come from shipping every single order on our platform.
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Joshua Garner
Psychological Pricing: What Your Prices Really Say to Customers
As consumers, we don’t actually know what things should cost. You might purchase a jar of discounted marinara sauce at an organic grocery store for $7.99, only to find that the regular shelf price of the jar is $5.99 elsewhere.
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1HUTCH
Finding Your Ideal Customer: How to Define and Reach Your Target Audience
In addition to providing products and services for customers to purchase, a major part of a retailer’s time is often spent getting the attention of those customers.
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1HUTCH
Kid-Powered Businesses: 12 Ideas for Future CEOs
Introducing youngsters to entrepreneurship early on is an age-appropriate way to draw lines between their interests and an infinite number of career options.
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1HUTCH
A Complete Beginner’s Guide to Selling on Amazon
Your online store is your home base, where you showcase your brand, connect with your audience and sell your products.
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Joshua Garner
How to Start a Subscription Business: A Brief Guide
I love convenience. I like my groceries delivered to my door every week and my dog food auto-replenished every month. Heck, I even want my favorite brands to surprise me with new products a couple of times a year.
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1HUTCH
Small Business Accounting 101: How to Set Up and Manage Your Books
However, as you know, small business owners often have a constant flood of satisfying milestones, coupled with expanding to-do lists. With your launch, you’ll need to get on top of the accounting tasks that come along with owning a store.
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1HUTCH
How to Sell On Etsy Successfully (While Maintaining Your Independence)
Etsy saw hockey stick growth throughout the COVID-19 pandemic. Now, more than five million sellers serve 90 million active buyers—up 50% year-over-year, from 60 million back in 2020.
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1HUTCH
Everything you need to sell worldwide: Introducing Shopify Markets
In 2020, worldwide retail e-commerce sales totalled $4.28 trillion USD. By 2024, that number is expected to grow by 47% to a staggering $6.3 trillion USD; it’s a massive pie that we want all of our merchants to enjoy a piece of.
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1HUTCH
Is Your Customer Acquisition Cost Sustainable? Benchmarks for Every Industry
You want as many new customers as possible, but at what cost? Spend too little and you miss out on sales; spend too much and you’re unprofitable. The math has to work for your marketing to work effectively.
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1HUTCH
Becoming a Sidepreneur: 9 Part-Time Business Ideas to Start In Your Spare Time
The path to entrepreneurship has many routes. Not everyone you see with a successful online business just quit their nine-to-five job one day and became profitable the next.
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1HUTCH
What's the Best Ecommerce Platform for Your Business? Here's How to Evaluate Your Options
While most people think their ecommerce platform is just a tool that lets them list products and accept payments online, a true ecommerce platform is much more than that.
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1HUTCH
How to Advertise on Snapchat: A Complete Guide for 2021
Knowing how to use Snapchat ads is becoming a staple for retail brands’ social media strategies. And if you want to get traction on Snapchat, it’s likely you’ll have to pay to play.
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1HUTCH Collaborator
Organic Marketing Ideas for Entrepreneurs on a Shoestring Budget
Interested in learning ways to increase your traffic and market a product without breaking the bank? Today we’re going to discuss some simple strategies that any entrepreneur can use to gain traffic to their store for free. The only thing you’ll need to invest is good old sweat equity.
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1HUTCH Collaborator
The History of the Shopping Cart
We’ve all pushed a shopping cart down the store aisle, and most of us have clicked a website’s “checkout” button starring the cart symbol—but have you ever paused to think about how that cart came to be?
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1HUTCH Collaborator
Share Your Story: How to Write an About Us Page (+ Templates and Examples)
They may go by different labels—“About,” “Story,” “Mission”—but these types of pages generally serve the same key purpose: to be the go-to page for a brand to say, “This is who we are.”
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1HUTCH
Email Marketing Metrics: How to Measure the Health of Your Campaigns
One of the most important steps is how to measure the success of your campaign and how to use this data to improve the next email you send to your customers.
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1HUTCH
Alexa, What Are Amazon’s Main Competitors? And Why Are They Successful?
This guide will look at some of Amazon’s top competitors in various areas, explaining what exactly makes them successful. Then we’ll take those lessons and look at how small businesses can also compete with the online retail giant.
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1HUTCH
Why Shop Pay Installments Is The Best ‘Buy Now, Pay Later’ Option For Your Business
With Shop Pay Installments, buyers have the flexibility to split their purchases into four equal, interest-free payments—with no additional, hidden, or late fees, and no impact to their credit scores.
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1HUTCH
12 Trending Products to Sell in 2021 (and Ideas for How to Market Them)
To succeed in ecommerce, you need three things: in-demand products to sell, the skills to market them, and the drive to succeed.
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Recent Shopify Blogs