1HUTCH Shopify Blog

Coming up with Black Friday email campaigns can be overwhelming. Not only do you have to make sure all the puzzle pieces fit together and that you’re starting things at the right time (some brands start their offers more than two weeks before the actual event), you also have to think about Black Friday content and subject lines. Here are some examples of the best Black Friday email campaigns to get your creative juices flowing—even better, all of these can be scheduled and automated via Shopify Email so you can sit back and relax. 8 inspirational Black Friday email campaigns 1. The...

Every online store wants to increase traffic and conversions. But even after you’ve put together a basic strategy it can still be challenging to decide which marketing tactics you should try. That’s why we put together an overview of effective marketing tactics and ecommerce tools, along with ideas to help you implement each approach. The ideas run the gamut from straightforward acquisition to generating more repeat purchases from your already existing customer base. Try to implement one of these ideas every day for the next few weeks. On the last day of your sprint, take stock and figure out which tactics...

Over the past several years, interest in quick ways to make money online, from the comfort of our homes, is on the rise. The magic of the web is that it’s a powerful sales channel, marketing network, and community hub all in one—plus so much more. There are many creative ways to make money fast online beyond filling out surveys and selling used goods on marketplaces. That said, some side hustles are better suited to the laptop lifestyle than others. In this idea guide, we’ll break down the pros and cons of 30 of the top online money making ideas. 1. Sell stuff online One of the best...

From low-cost tools for marketing and design, to website and ecommerce solutions, to crowdfunding platforms, there have never been more resources for people interested in starting a new business venture.

An ecommerce business is any business that buys and sells goods or services over the internet. Ecommerce business's will digitally transfer money and data to execute these online transactions.

It was a 1HUTCH staff outing this year for The Cannon Run’s, Spring Break. Managing Director Neil, Production / Creative Lead Ash and Sales and Marketing...

Relevance is at the heart of effective marketing. The right message, to the right person, at the right time—pick three. Otherwise, your marketing will miss the mark. And what entrepreneur has time for that?

In this list, you’ll find 17 things to sell online in 2022 that will activate new business ideas—or maybe give you an idea for a great product to add to your existing online store.

According to a recent survey, 88% of marketers feel that a distinct brand voice helps their business create better connections with customers...  

The best time to post on Instagram is early in the morning on a Saturday or Sunday. Later’s analysis of 35 million global Instagram posts has boiled this information down to a very specific timeframe...

To succeed in ecommerce, it’s essential to look up from the computer and see the world through your customers’ eyes.Shopping has become more than a transactional activity for consumers.

In 2019, Charli D’Amelio was just a high school student who started posting videos on TikTok of herself dancing in her bedroom and the school bathroom. Now, she’s among the platform’s most-followed...

Looking for a simple way to make money on the side? Affiliate marketing is a popular side hustle. People partner with brands, create unique affiliate links, and earn commission on any products they sell. 

In reality, the line from consideration to purchase is never quite so straight. A potential customer might land on your page and find your product too expensive.

Shopify 2.0 adds a whole host of improvements, features and benefits which save store owners time while making it easier to make more money. Find out how!

You’re working hard to market your company. You’re writing your product descriptions, optimizing your images, and mastering most of the other elements of effective search engine optimization (SEO).

It was inevitable that Black Friday Cyber Monday would be a little different in 2020. The COVID-19 pandemic prompted a massive shift in how we shop and how merchants get their goods into the hands of customers. 

At Shopify, we believe climate change can’t be ignored. That’s why, for the second year in a row, we’re addressing the environmental impact of the global shopping weekend known as Black Friday Cyber Monday (BFCM) by counteracting the carbon emissions that come from shipping every single order on our platform.

As consumers, we don’t actually know what things should cost. You might purchase a jar of discounted marinara sauce at an organic grocery store for $7.99, only to find that the regular shelf price of the jar is $5.99 elsewhere.

In addition to providing products and services for customers to purchase, a major part of a retailer’s time is often spent getting the attention of those customers.

Introducing youngsters to entrepreneurship early on is an age-appropriate way to draw lines between their interests and an infinite number of career options.

Your online store is your home base, where you showcase your brand, connect with your audience and sell your products.

I love convenience. I like my groceries delivered to my door every week and my dog food auto-replenished every month. Heck, I even want my favorite brands to surprise me with new products a couple of times a year. 

However, as you know, small business owners often have a constant flood of satisfying milestones, coupled with expanding to-do lists. With your launch, you’ll need to get on top of the accounting tasks that come along with owning a store.

Etsy saw hockey stick growth throughout the COVID-19 pandemic. Now, more than five million sellers serve 90 million active buyers—up 50% year-over-year, from 60 million back in 2020. 

In 2020, worldwide retail e-commerce sales totalled $4.28 trillion USD. By 2024, that number is expected to grow by 47% to a staggering $6.3 trillion USD; it’s a massive pie that we want all of our merchants to enjoy a piece of.

You want as many new customers as possible, but at what cost? Spend too little and you miss out on sales; spend too much and you’re unprofitable. The math has to work for your marketing to work effectively.

The path to entrepreneurship has many routes. Not everyone you see with a successful online business just quit their nine-to-five job one day and became profitable the next.

While most people think their ecommerce platform is just a tool that lets them list products and accept payments online, a true ecommerce platform is much more than that.

Knowing how to use Snapchat ads is becoming a staple for retail brands’ social media strategies. And if you want to get traction on Snapchat, it’s likely you’ll have to pay to play.

Interested in learning ways to increase your traffic and market a product without breaking the bank? Today we’re going to discuss some simple strategies that any entrepreneur can use to gain traffic to their store for free. The only thing you’ll need to invest is good old sweat equity. 

We’ve all pushed a shopping cart down the store aisle, and most of us have clicked a website’s “checkout” button starring the cart symbol—but have you ever paused to think about how that cart came to be?