Recent Shopify Blogs
1HUTCH
A Complete Guide to Instagram Advertising in 2021
If you’ve ever posted anything on social media as a small brand, you know how often it feels like you’re talking into a void. Too often, no one responds. No likes, comments, retweets—you get the idea.
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1HUTCH Collaborator
No Inventory? No Problem: 13 Low-Investment Small Business Ideas
These low-investment small-business ideas make a great entry point for beginners, bootstrappers, or anyone with a busy schedule and let you pick up a side business without having to drop everything else.
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1HUTCH
Recover Lost Sales: 16 Amazing Abandoned Cart Emails (And What You Can Learn From Them)
Let’s say you’re running a successful store. You’ve figured out inventory, you’ve got a healthy amount of traffic, and your customers are raving about your products. Have you covered all your bases?
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1HUTCH
Get Seen on IG: 370+ Top and Trending Instagram Hashtags to Increase Likes and Follows
Using the right Instagram hashtags can help you extend your reach, engage your audience, boost your brand, and even please the Instagram algorithm.
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1HUTCH
Our Image of an Entrepreneur Desperately Needs an Update
"Young people are just smarter," Mark Zuckerberg infamously said to 650 aspiring entrepreneurs at a Y Combinator Startup School event in 2007. His logic was straightforward—young people lead simpler lives, so they're able to focus on big-picture problems. Now that Zuckerberg is in his thirties, I'm not sure he'd still agree—in fact, I'm confident he wouldn't.
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1HUTCH
Reach the right shoppers at the right time with Shopify's Google channel
Today’s shoppers are researching and searching for products in more ways than ever before, across multiple platforms and devices. And every day, hundreds of millions of them use Google to search for the products they want and need.
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1HUTCH
The 5 Challenges of Entrepreneurship (and How to Thrive)
We’ve all seen the cliché entrepreneurship cover story: A founder starts a business, it becomes an overnight success, they scale fast, and so does their bank account. Their rags-to-riches story makes it all look so easy, doesn’t it?
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1HUTCH
How to Market a Product: 10 Highly-Effective Ways (2021)
There are tons of marketing tactics out there. But an eclectic mix of tactics, no matter how creative, doesn’t make for a compelling marketing strategy. The different tactics and channels that work best will be those that fit both your product and your business model.
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1HUTCH
A Picture Is Worth a Thousand Sales: How to Take Gorgeous Product Photos for Beginners
The perceived value of your products and the trustworthiness of your brand are often judged based on the quality of your visual presentation. That means having high-end, beautiful product photography can go a long way.
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1HUTCH
The Real Post-Pandemic Boom: Mom Entrepreneurs
“Moms do whatever it takes to get things done. But we live in a constant state of guilt. Balancing it all—it’s tough,” says Pina Romolo, founder of Piccola Cucina, and mother of two.
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1HUTCH Collaborator
Stuck on a Domain Name? Here’s How to Pick a Memorable One Without Breaking the Bank
A domain name is more than a digital address where people can find you online. It’s how you express your identity and build a brand. But choosing a memorable domain name for your business takes some consideration.
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1HUTCH Collaborator
16 Best-in-Class Examples and Why They Work
When designing an online store, a lot of focus goes into the homepage—after all, it’s the first thing visitors see when they arrive. But the real goal of any ecommerce website is sales, and there’s no way you’ll achieve that without stellar product...
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1HUTCH Collaborator
Find a Product to Sell: 12 Strategies for Finding Your First Profitable Product
One of the biggest challenges aspiring entrepreneurs face is finding profitable, trending products that will sell, whether it’s a single product or a full product line that occupies a niche in a market.
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1HUTCH Collaborator
The Price Is Right: 13 Strategies for Finding the Ideal Price for Your Products
Setting the right prices for your products is a balancing act. A low price isn’t always ideal, as the product might see a healthy stream of sales without turning any profit (and we all like to eat and pay our bills, right?).
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1HUTCH Collaborator
What Should You Post on Instagram? Here Are 20 Ideas to Spice Up Your Feed
But the story is always the same: owners sign up for an Instagram account and create their profile, but then they hit a hurdle, they’re not sure what exactly they should post.
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1HUTCH Collaborator
Take the "Selling" Out Of "Upselling": How to Upsell to Customers and Improve the Shopping Experience
Upselling—the art of suggesting upgrades to a purchase—can help you grow your average order value (AOV) with relatively little marketing effort. These customers are already interested in your brand and products.
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1HUTCH Collaborator
Sink or Swim: 10 Milestones to Hit in Your First Year of Business
Starting a business, especially if you’ve ever worked a 9-5 job, can feel a bit like plunging into the middle of the ocean, not knowing where to find the nearest island—all without a life raft.
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1HUTCH Collaborator
Five Ways to Grow the Average Order Value of Your Online Store
Traffic to your site is high. Conversion rates are good. But then you spot another worrying trend: order values are consistently low. Average Order Value (AOV) is a useful—but ultimately imperfect—metric to monitor as you grow your business.
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1HUTCH Collaborator
How to Prepare for Shipping Rate Changes in 2021
It’s important to keep an eye on the costs of running your business, especially as they change. With the new year coming up, you can expect some changes to your shipping costs, which may factor into both your shipping strategy and pricing...
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1HUTCH Collaborator
How to Price Your Product: What You Need to Know About Pricing Before You Launch
Pricing your products is one of the cornerstone decisions you’ll make, because it impacts almost every aspect of your business. Your pricing is a deciding factor in everything from your cash flow, to your profit margins, to which expenses...
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1HUTCH Collaborator
5 Pandemic Buying Habits That Are Here to Stay—According to Shopify Research
How much of “the new normal” is here to stay? Based on our research, buying habits, like everything else, have changed—maybe forever.
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1HUTCH Collaborator
The Consequences of Brexit On Ecommerce
As of January 1, 2021, businesses shipping goods from and to the United Kingdom will be subject to new regulations, customs, and duties resulting from Brexit, the UK’s January 31, 2020 departure from the EU.
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1HUTCH Collaborator
Shop Pay expands to Facebook and Instagram
The way we buy the things we love has fundamentally changed. Today, social platforms are our digital mainstreet, and we form relationships with brands based on the online experience they provide every step of the way.
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1HUTCH Collaborator
Inside the Instagram Algorithm for 2021: How It Works and Where to Shift Your Strategy
From SEO to social media, algorithms are often what determine who actually sees the content you publish and who doesn’t. As these algorithms change, yesterday’s marketing tactics might become less...
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1HUTCH Collaborator
ASOS buys Topshop, Miss Selfridge as part of a $364 million deal
British fast-fashion giant ASOS has bought Topshop, Topman, Miss Selfridge, and HIIT for £265 million ($364 million), it announced Monday.
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1HUTCH Collaborator
ASOS, AO World and Ocado winners as online sales surge during UK lockdown
LONDON (Reuters) - A rapid shift to online shopping in Britain due to COVID-19 has boosted retailers’ sales and share prices, even though footfall in high street shops remains well below pre-pandemic levels.
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1HUTCH Collaborator
Shopify Payments Makes You Money Through Higher Conversion Rates and Fewer Chargebacks
We haven’t always done a good job sharing the numbers behind our financial services product at Shopify. That is changing.
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1HUTCH Collaborator
How Fast Is Your Online Store? Find Out With Shopify's New Online Store Speed Report
Good businesses are fast. From quick shipping to prompt support, customers reward speed. The same is true when it comes to your online store.
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1HUTCH Collaborator
How to Get More Followers on Instagram: 15 Reliable Ways to Grow Your Audience
Instagram can be a highly targetable, visual marketing channel for your brand and an opportunity to build a loyal audience that grows with your business.
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1HUTCH Collaborator
How to Start a YouTube Channel for Your Business
Every day, YouTube users watch over a billion (yes, with a B) hours of YouTube videos and yet only 9% of small businesses have bothered to start their own channels. As YouTube usage continues to soar, the opportunity is getting bigger...
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Recent Shopify Blogs