The Brief

Luma Pools

Luma Pools approached 1HUTCH ready to take their brand to the next level. After years of working with some of the UK’s most recognisable household names, it was time for their online presence to finally reflect the calibre of clients and projects they deliver every day. They needed a website that not only showcased their craftsmanship, but positioned them as a premium, industry-leading pool solutions provider.
The brief included full brand development, crafting a new visual identity and logo that captured the essence of Luma Pools’ high-end service. We were also tasked with creating bespoke landing pages to highlight their portfolio and services in a clean, compelling, and
conversion-focused way. Finally, they required a full CSV import and product/service data migration, ensuring all information transferred seamlessly into Shopify.

Branding

For Luma Pools, we crafted a fresh, premium brand identity designed to match the calibre of their high-end clientele. Starting from the ground up, we developed a logo and visual language that reflected luxury, precision, and craftsmanship. Every colour, line, and detail was created to elevate the brand, ensuring Luma’s digital presence felt as premium as the projects they deliver. This new identity now acts as the foundation across their entire online experience, bringing consistency, clarity, and confidence to their brand.

Shopify 2.0 Build

We designed and launched a sleek, modern Shopify 2.0 website that gave Luma Pools the digital presence their portfolio deserved. Using a clean, sophisticated theme, we showcased the diversity and scale of their work, ensuring visitors could instantly see the quality Luma is known for. The new build focused heavily on user experience, intuitive navigation, bold visuals, and smooth performance across all devices creating a website that not only looks incredible but performs flawlessly.

Bespoke Landing Pages

To highlight Luma’s expertise, we created a series of bespoke landing pages tailored around their core services and key products. These pages were crafted to be highly visual, to position Luma Pools as a premium industry leader. Each page was built with storytelling in mind, guiding visitors through their capabilities while encouraging enquiries from potential clients. The result? A set of pages that feel just as impressive as the pools they build.

CSV Conversion & Import

Because Luma Pools were starting fresh with their online presence, we managed the full CSV conversion and import into Shopify. This included restructuring and organising all product and service data to ensure it was Shopify-ready, compliant, and optimised for the new build. Our team handled all formatting, checks, and imports to guarantee accuracy and consistency across the site. The result was a smooth, seamless setup that allowed Luma to go live with confidence with every detail exactly where it needed to be.

Diving Deep Into Digital Excellence

From brand identity to final build, 1HUTCH took Luma Pools’ brief and pushed it further than they imagined. We transformed their digital presence from non-existent to exceptional, delivering a premium brand, a beautifully crafted Shopify 2.0 website, bespoke landing pages, and a seamless CSV conversion that pulled everything together. Every element was designed to match the calibre of their high-end clientele and showcase their craftsmanship with clarity and confidence. We didn’t just meet the brief, we elevated it, giving Luma Pools a website that finally reflects the beauty and prestige of the work they’re known for.

The Testimonial

Working with 1HUTCH has been an exceptional experience from start to finish. They didn’t just build us a website, they built the entire identity around it.
From the very first meeting, 1HUTCH took the time to understand who we are, what we stand for, and the level of quality we insist on. They designed our new Luma Pools logo and carried that same standard of craft and precision through every page, every graphic, and every detail of the website.
The result? A site that doesn’t just look good, it feels like us. Clean, modern, thoughtful, and built with purpose. It captures the engineering expertise behind our work and the design-led approach that sets us apart, all while giving our customers a seamless, intuitive experience.
We came to 1HUTCH with high expectations, but they’ve gone far beyond them. The website is something we’re genuinely proud to put our name on, and the response since launch has been incredible.
If you’re looking for a team that listens, challenges, creates, and absolutely delivers, we couldn’t recommend 1HUTCH enough.

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