The Brief
Purflo
Purflo came to 1HUTCH looking to take their online presence to the next level, moving away from WooCommerce and onto Shopify. As well-established, highly regarded, renowned safe sleep experts in baby and infant care, they needed a platform that could support their growing brand while giving them greater flexibility and control. The brief included migrating their existing products and customer data across seamlessly, ensuring nothing was lost in the move.
Purflo had also recently invested in a new photography campaign, capturing both their products and lifestyle imagery, so the new website needed to bring this fresh visual direction to life. We were tasked with creating a site that fully embraced the new branding and showcased Purflo’s products in a way that reflected their reputation within the industry.
With Purflo selling internationally, the brief went beyond simply building a great-looking Shopify store. They required Shopify Markets, including multiple currencies and location-specific shipping charges, to create a smooth and reliable experience for customers across different territories. We knew this was going to be a migration with plenty of moving parts and we were ready to bring them all together.
Shopify Migration from WooCommerce
Purflo had reached the point where WooCommerce was holding the business back. They had outgrown the platform and needed a solution that could give them greater flexibility, scalability and control. We migrated Purflo across to Shopify, bringing their entire product catalogue and customer information and orders with them for a seamless transition. We handled the migration carefully to ensure all the important data was retained, giving Purflo a fresh new platform without losing the history and foundations they had already built. The result? A more flexible Shopify store, ready to support Purflo as they continue to grow.
Online Rebrand / Redesign
Purflo were ready to leave their historic look and feel behind and bring the brand into a new era. Having invested in a brand-new photoshoot capturing their products and lifestyle imagery, we worked closely with the Purflo team to make these visuals the heart of the new website. We designed the site around the new imagery, introducing fresh tones, layouts and visual elements to create a completely renewed online experience. The result is a modern, confident Shopify store that feels true to the new direction of the brand while showcasing Purflo’s products in a way that reflects their position as experts within the safe sleep in baby and infants industry.
Shopify Markets
With Purflo selling their products worldwide, Shopify Markets was an essential part of the new store. 1HUTCH configured the site to support the different territories Purflo operates in, including setting up local currency conversions to give customers a seamless shopping experience wherever they are. We also configured specific shipping rates for each location, ensuring customers receive clear and accurate delivery costs at checkout. The result is a truly international Shopify store, giving Purflo the flexibility to sell globally while making the experience simple and straightforward for customers.
Purflo: Making Shopify Child’s Play
We took Purflo’s brief and delivered a Shopify experience that goes beyond the original requirements. From the outset, the aim was to create a website that reflected Purflo’s position as a leading name as safe sleep experts in the baby and infant care industry, while giving the brand a fresh, modern direction for its next chapter. We seamlessly migrated their existing WooCommerce store to Shopify, bringing across their products and customer information to ensure their valuable data and history remained intact.
We also worked closely with the Purflo team to transform their new photography into the foundation of the redesigned website.
Their latest product and lifestyle imagery helped us create a completely refreshed visual experience, moving away from the historic look and giving the brand a more contemporary and premium feel. Alongside this, we configured Shopify Markets to support Purflo’s international customer base, including multiple currency conversions and location-specific shipping rates, creating a seamless experience for customers around the world.
Every part of the project was carefully considered, from the migration and redesign through to the international functionality, ensuring the new store was built to support Purflo’s continued growth. We didn’t just deliver what was set out in the brief, we pushed the project further to create a website that feels modern, polished and unmistakably Purflo. We think the results speak for themselves, but don’t just take our word for it - why not check it out for yourself?
The Testimonial
Upgrading or migrating to Shopify, need some tweaks or help with SEO, or your digital marketing strategy.
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