The Brief

YouNutri

YouNutri approached 1HUTCH with a clear goal: to take control of their brand and build a strong direct-to-consumer presence. Already successfully selling on Amazon, they were ready to launch their own Shopify ecommerce store and connect directly with their customers. The brief centred around brand direction and creating a fresh new look and feel that truly reflects YouNutri and their supplement range. Alongside this, they wanted a high-performing Shopify site that could support bundle discounts and subscription options, making it easy for customers to save and stay consistent with their health routine. From a technical standpoint, the project also required key app integrations, including a reviews system to build trust, and a seamless third-party integration with Amazon FBA to ensure orders could be fulfilled efficiently and at scale. The result needed to be a polished, conversion-focused ecommerce platform that positioned YouNutri for long-term growth beyond the marketplace.

Shopify 2.0 Store

1HUTCH built a robust Shopify 2.0 store for YouNutri that elevates their brand and supports informed purchasing at every touchpoint. We expanded their brand direction and corporate colour palette across the site, creating a clean, confident look that reflects the quality of their supplements. Each product page was meticulously structured to include clear product details and key benefits, full ingredient and nutritional information, compliant health claims, directions for use, shipping costs, and a dedicated FAQ section. The result is a transparent, user-friendly shopping experience that builds trust, answers questions upfront, and helps customers choose the right products with confidence.

Bundles & Subscriptions

To maximise value for both YouNutri and their customers, 1HUTCH implemented tailored bundles and subscription options across the store. Each product was carefully set up with personalised bundle rules, allowing customers to save more the more they buy - a simple, effective way to increase basket value while rewarding loyalty. Subscriptions were seamlessly integrated to encourage repeat purchases and consistent supplement routines, giving customers convenience and savings, while providing YouNutri with predictable, recurring revenue. The result is a flexible, customer-first setup designed to drive long-term growth.

Review System

To build trust from the very first visit, 1HUTCH integrated a dedicated review system across the YouNutri store. This allows real customers to share honest feedback and experiences, adding credibility and reassurance at key decision-making moments. By showcasing verified reviews directly on product pages, we helped YouNutri strengthen customer confidence, support conversions, and create a transparent, community-driven shopping experience that reflects the quality of their supplements.

Third Party Integration with Amazon FBA

To support YouNutri’s growing demand and streamline fulfilment, 1HUTCH integrated the Shopify store seamlessly with Amazon FBA. This ensured orders placed on the website are automatically synced and fulfilled through Amazon’s trusted logistics network, keeping delivery fast, reliable, and scalable. By connecting Shopify with FBA, we removed manual processes, reduced operational overheads, and gave YouNutri the confidence to sell directly to customers while maintaining the same high fulfilment standards that helped grow their success on Amazon.

Supplements, supercharged on Shopify

From the Shopify 2.0 build and bespoke landing pages to the seamless integration of review systems and Amazon FBA, 1HUTCH delivered a website that didn’t just meet the brief, it smashed it. Every detail, from precise product information to maintaining YouNutri’s brand identity, was carefully crafted to ensure a smooth, engaging customer experience. The result? A store that not only looks fantastic but functions flawlessly, giving YouNutri the tools to grow, connect with customers, and stand out in a competitive market. Expectations weren’t just met, they were exceeded, and we’re proud to have helped YouNutri take their brand to the next level.

The Testimonial

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